Final thoughts and evaluation

Im really pleased with how this project turned out and how my illustrations turned out most of all, I always wanted to learn to do vector art and for my second...or third attempt it turned out quite well. I have done it in my own style. This was risky and i found it really frustrating as im not all that familiar with vector art/illustrator, but it was worth the risk.
I would rather fail at trying to do something a little bit unique and something i would be proud of than just live trace photos off the internet with one click of the mouse. I would of liked to do more parts to the mural, but having spent alot of the last few months with head ache its not gone smoothly.
I wont talk about the work anymore as i have evaluated all the way through this blog and i would just be repeating myself.

Final mural

Direct mail final

I really like the way this leaflet turned out its my favorite part of my work for this project i think the illustration works great with the leaflet shape. This may cost a fortune in printing/cutting the leaflet but i think it would be worth it as it makes it alot more intresting than a square cut leaflet that most people just throw away or throw into a bag without reading. The shape and fun illustration will make more people take notice.
The half price bus fare is something that i stole from the train company, you can get something called a plus bus ticket when you buy a train ticket were you can travel from the station for next to nothing.

Final Menu

The final menu isnt much different from the draft but iv taken away the shitty grean and yellow swirly thing, added the new mini and done some subtle rearanging of some bits. I have gone with the same colour coded thing as YO! sushi did for the prices but i have kept it really simple to go with the illustrations (and so i didnt have to download and edit dozens and dozens of pictures of raw fish).

One more drawing (mini cooper)

I wanted to have another car to go with the bus and i thought what better than the classic mini cooper.

 This is the sketch.

 Some quicky colour tests using the boring fill tool for everything.

The final mini colourd using the same method as everything else so far. I went with red to fit in with the bus and the queens guard.

Direct Mail FInal Design

Wine Label Final Design

The Menu (idea)

This is the first menu idea, i have gone with the Yo shushi colour coded system but i have chosen to have them in a list insted of using pictures of the food. The front page will change the thing behind the logo was an idea but i dont like how it looks.

Wine labels

I didnt think that a wine label could be intresting, i have no intrest in wine so i know very little about it but i have found some labels that are quite intresting and here they are.

Direct Mail

My idea for direct mail is a leaflet that gives you half price travel to yo sushi and also 10% off any orders over £5. The leaflet is in the shape of the bus to make it fun. If its handed to someone they will think "oh this is diffrent" increasing the chance of the leaflet actualy getting read insted of being slapped in a bin.

2nd Mural Drafts and logo tweeking ideas

Heres prettymuch the same thing in landscape, i think it looks better like this, and would also work better on a wall in landscape.
Also i tried using the phonebox too but it just doesnt fit in, i think cause its too detailed.

 Here I have made a background out of crumpled paper, glue and paint on some card (this can be found in the development file). You cant really tell with an image this small but it looks pretty good and gives it a nice texture.

Here is some good old punk typography, freshy cut from the weeks newspapers and then aranged/scanned. (this is in the development file). I have tried using it with the original logo and then creating my own. Im not sure if in a corporate identity manual somewere there is a rule about doing this but keeping
up the punk spirit, Who cares!.

And finaly heres the mural with my favorate of the logos placed on it. Im not sure if im going to leave it like this or add more to it, possibly some more illustrations or maby just some Rubens Lp style swirls, blobs ect.....and i think the drop shaddow may have to go also.

The 1st Mural Draft

Heres a first idea for the final thing, im Very happy with how the images go together, the style would look great in  a yo sushi.
I still want to think about....
the background, do i need more things? portrate or landscape? ect

The Drawings Part VI (Mick Jagger)

This was a huge pain in the arse, finding a good picture that was of a high enough quality to use as a refference image was impossible. This was alot of guess work but it worked out in the end. You would think that you could find a big picture of one of the most famous singers in the world.
Here hes doing his classic pouty pose, and it looks like they even based the rolling stones logo on his lips.

The Drawings Part V (Kimmidolls)

The kimmidoll is a huge part of the Yo! sushi brand, its all over the website and used for anything and everything so its got to be on here somewere. Here the kimmi doll is wearing a union jack dress to represent london.

Here there are three dolls in three colours, at the top they are in the colours from the Yo! sushi logo and at the bottom its the colours from the british flag.

The Drawing Part IV (Phonebox)

These can actualy be found all over even though they are getting rare. There is actualy one on my road, its hidden under snow right now but its there.
Not sure if this is going to get used, be a shame as vector art is time consuming, but im not sure if it will look that good on the mural.

The Drawings Part III (Afro hat guard)

When you go to london making one of these lads laugh or smile has to be on the things to do list, you only see them in london so its a big part of the london brand.
The things that make these unique are the big hat and red coat so they are done in detail and other things are simplified or left out completely.

The Drawings Part II (The classic red bus)

The classic london bus is a very iconic thing and is just pure london. If you picture london in your head i imagine you would see red busses driving by.
Again the style is Geralds LP and only what was needed was drawn.

The Drawings Part I (Sid Vicious)

The sex pistols, if you like them or now were a huge part of the london music scene and helped create a new movement in music.

The idea behind this style was to just have what was needed, the face, hair and bass guitar.

(i cant remember were the steve logo thing came from, i think it was a doodle....It had to go somewere)

The Drawings

The next post are going to be the drawings that will make up the mural, menu and direct mail.

The style is a mixture of the legendary illustrator Gerald Scaffe and Rubens LP (Geralds LP if you like) the style is colourfull, bright and fun and this suits the yo sushi brand perfectly.

The Last Bit of Research (wikipedia stuff)

This was done a long time before i posted this but here is something i used to help me find out about london culture.

Popular music
London is famous for its rock scene, and was the starting point of some of the greatest 60s and 70s band such as Iron Maiden, The Clash, Led Zeppelin, The Sex Pistols, The Who, Pink Floyd, Queen and very popular 90s bands like Blur, Coldplay, Radiohead, and Oasis that are still very popular to this day. Most major bands' tours will pass through London as well, favourite venues being the Brixton Academy, the London Astoria, and the Hammersmith Apollo.
In addition to spawning the bands mentioned above, London, in its capacity as the UK's cultural centre, has served as the base of a number of internationally important acts, including David Bowie, The Beatles and Jimi Hendrix, as well as being instrumental in the birth of dance music.
London also has a thriving urban scene, mainly throughout the 21st century. Soul singers like Adele, Amy Winehouse, Joss Stone and Lemar have found themselves chart, and international success. R&B singers such as The Sugababes, Leona Lewis, Taio Cruz, Jay Sean and Alexandra Burke are also extremely popular. London also has a strong rap scene; rappers including Wiley, Dizzee Rascal and Tinchy Stryder among others have helped contribute to London gaining the status of having the strongest rap scene outside of the USA.
London is the home of one of the biggest underground scenes in the world. Genres include Uk garage, Drum and bass, Dubstep, 2step and most notably, grime.