Wine labels

I didnt think that a wine label could be intresting, i have no intrest in wine so i know very little about it but i have found some labels that are quite intresting and here they are.

Direct Mail

My idea for direct mail is a leaflet that gives you half price travel to yo sushi and also 10% off any orders over £5. The leaflet is in the shape of the bus to make it fun. If its handed to someone they will think "oh this is diffrent" increasing the chance of the leaflet actualy getting read insted of being slapped in a bin.

2nd Mural Drafts and logo tweeking ideas

Heres prettymuch the same thing in landscape, i think it looks better like this, and would also work better on a wall in landscape.
Also i tried using the phonebox too but it just doesnt fit in, i think cause its too detailed.

 Here I have made a background out of crumpled paper, glue and paint on some card (this can be found in the development file). You cant really tell with an image this small but it looks pretty good and gives it a nice texture.

Here is some good old punk typography, freshy cut from the weeks newspapers and then aranged/scanned. (this is in the development file). I have tried using it with the original logo and then creating my own. Im not sure if in a corporate identity manual somewere there is a rule about doing this but keeping
up the punk spirit, Who cares!.

And finaly heres the mural with my favorate of the logos placed on it. Im not sure if im going to leave it like this or add more to it, possibly some more illustrations or maby just some Rubens Lp style swirls, blobs ect.....and i think the drop shaddow may have to go also.

The 1st Mural Draft

Heres a first idea for the final thing, im Very happy with how the images go together, the style would look great in  a yo sushi.
I still want to think about....
the background, do i need more things? portrate or landscape? ect

The Drawings Part VI (Mick Jagger)

This was a huge pain in the arse, finding a good picture that was of a high enough quality to use as a refference image was impossible. This was alot of guess work but it worked out in the end. You would think that you could find a big picture of one of the most famous singers in the world.
Here hes doing his classic pouty pose, and it looks like they even based the rolling stones logo on his lips.

The Drawings Part V (Kimmidolls)

The kimmidoll is a huge part of the Yo! sushi brand, its all over the website and used for anything and everything so its got to be on here somewere. Here the kimmi doll is wearing a union jack dress to represent london.

Here there are three dolls in three colours, at the top they are in the colours from the Yo! sushi logo and at the bottom its the colours from the british flag.

The Drawing Part IV (Phonebox)

These can actualy be found all over even though they are getting rare. There is actualy one on my road, its hidden under snow right now but its there.
Not sure if this is going to get used, be a shame as vector art is time consuming, but im not sure if it will look that good on the mural.

The Drawings Part III (Afro hat guard)

When you go to london making one of these lads laugh or smile has to be on the things to do list, you only see them in london so its a big part of the london brand.
The things that make these unique are the big hat and red coat so they are done in detail and other things are simplified or left out completely.

The Drawings Part II (The classic red bus)

The classic london bus is a very iconic thing and is just pure london. If you picture london in your head i imagine you would see red busses driving by.
Again the style is Geralds LP and only what was needed was drawn.

The Drawings Part I (Sid Vicious)

The sex pistols, if you like them or now were a huge part of the london music scene and helped create a new movement in music.

The idea behind this style was to just have what was needed, the face, hair and bass guitar.

(i cant remember were the steve logo thing came from, i think it was a doodle....It had to go somewere)

The Drawings

The next post are going to be the drawings that will make up the mural, menu and direct mail.

The style is a mixture of the legendary illustrator Gerald Scaffe and Rubens LP (Geralds LP if you like) the style is colourfull, bright and fun and this suits the yo sushi brand perfectly.

The Last Bit of Research (wikipedia stuff)

This was done a long time before i posted this but here is something i used to help me find out about london culture.

Popular music
London is famous for its rock scene, and was the starting point of some of the greatest 60s and 70s band such as Iron Maiden, The Clash, Led Zeppelin, The Sex Pistols, The Who, Pink Floyd, Queen and very popular 90s bands like Blur, Coldplay, Radiohead, and Oasis that are still very popular to this day. Most major bands' tours will pass through London as well, favourite venues being the Brixton Academy, the London Astoria, and the Hammersmith Apollo.
In addition to spawning the bands mentioned above, London, in its capacity as the UK's cultural centre, has served as the base of a number of internationally important acts, including David Bowie, The Beatles and Jimi Hendrix, as well as being instrumental in the birth of dance music.
London also has a thriving urban scene, mainly throughout the 21st century. Soul singers like Adele, Amy Winehouse, Joss Stone and Lemar have found themselves chart, and international success. R&B singers such as The Sugababes, Leona Lewis, Taio Cruz, Jay Sean and Alexandra Burke are also extremely popular. London also has a strong rap scene; rappers including Wiley, Dizzee Rascal and Tinchy Stryder among others have helped contribute to London gaining the status of having the strongest rap scene outside of the USA.
London is the home of one of the biggest underground scenes in the world. Genres include Uk garage, Drum and bass, Dubstep, 2step and most notably, grime.

What iv learnt and what im going to do from here

The Yo sushi brand.
I have discovered from my research that the yo sushi brand is fun, bright, colourful happy and very youthful looking. They use alot of vector art witch is a style that alot of young people like, i have used it before in my work and people always like that style over all the others i have used so vector art has to be in there (yo sushi use it, and young people love it, sorted). They also use Kimmi dolls with speech bubbles to advertise deals and other things on the website so its possible that a kimmi doll would be a good thing to have in there.

Art Style Research

From researching artist i have decided that i want to use a paint based background to give it a messy arty style i have used this technique before and its looks shit hot if done well (a thank you for Richard Hatton for the messy art lessons) on this a London landmark such as the tower bridge will be drawn with something like stick and ink quite abstractly and simplistically for a background image. I will also try this without the image and just have a distressed background.

On top of this for the main images i will use vector art in the style of somebody like Rubens Lp (who is my favorite vector artist) and a mixture of that and hand drawn illustrations (probably Gerald Scarfe influenced) . This will be mixed in with some vector swirls and other random assortments of graphics witch seems to be the vector art way. I could mix this in with some sushi/Japanese bits and bobs such as fish, chopsticks and kimmidolls. 

I also may get a punk influence in there, im a huge fan of punk and the sex pistols and the clash were two of London's biggest bands.

None of this is set in stone, im hoping to do alot of experimenting and new ideas may pop into my mind.

Things that will/may be in my mural.

When i think of London i immediately think of tower bridge, The queens guards, English bobbys, punk, the stones/the who, red busses and big Ben. I imagine most people get that image or a very similar one when someone says London.

So my mural will be made of iconic London images landmarks and idols with some japaniese stuff mixed in there as well. 

The style i have chosen fits the yo sushi brand and it will appeal to the younger people that use fast food places such as yo sushi.....time to get drawing.

Gerald Scarfe

Gerald Scarfe is by far my favorite illustrator, i just love his very unique style of drawing, i have tried to duplicate his style many times sometimes coming close other times failing. His style may or may not suit the yo sushi mural because it can be quite sinister looking sometimes but that doesn't mean it cant be tweaked to suit a younger audience. They did exactly that for the Disney film Hercules.
 

awsome Cineworld video thing

Graphic Style research Part IV

Silke Werzinger

I really love the style of this artist, the messy style is fun and youthfull looking so with some added brightness it would look good for the yo sushi mural.

 

Nik Ainley

Graphic Style research Part III

Koa

Koa is a great illusstrator but his style is a little bit sinister and wouldnt fit in with yo sushis happy fun branding. 

 He wents to a graphic design high school for 3 years, after a long time of self-education and a high school of Communication. He worked in a french agency as Artistic Director, where he made 2d animations, webdesign, graphic design and other stuff (during 5 years). After that he realised WAR OF MONSTARS book with the big help of THE LAZY DOG (Paris) this project was a tribute to Kaiju Eiga films. He is actually working on a new book called SANG NOIR. A black and white illustrations book with other artists like he does for WAR OF MONSTARS.
His world is a universe of happy and colorfull oppresive chaos where monsters are masters and humans are slaves. Monsters fascinate him since he is a little kid. His universe is full of barbed women, dwarfs hip hop masters, clouds who laugh about humans, flying fishes who want to be rock stars, fearfull wherewolfs, ridiculous ghosts, strange dogs, shintoist gods, religious symbols, occult symbols, tattoos...
Mirror of our hearts his creatition takes part of our fears, fantasms for strange things. His creations are the echo of our falling civilisation where the human Insanity, violence and sex is everywhere but always with humor. But it s always turned to ridiculous and funny things, he doesn t want t chock people with his little monsters but more make them laught.

 

Graphic Style research Part II

Rubens Lp

Rubens lp is one of favorite illustrators, his style is very unique and intresting. The style would work great on the yo sushi mural cause its again bright, fun and youthful.

Graphic Style research

Here i will research into different artists and then afterward decide what style or more likes styles i will use on my mural and then i can get stuck into experimenting with different ideas and finding out what works and what doesn't work.

Steve Wilson

Steven is an Illustrator who lives and works in Brighton, UK. Originally from North London Steven fell in love with Brighton whilst studying on the renowned Illustration course there. He can often be found foraging through the local flea markets for obscure books and discarded paraphernalia to use as inspiration. Circus posters, fairgrounds, victorian postcards and tribal body art are amongst the themes he cites as reference for his varied and experimental work which he generalizes as 'somewhere between pop and psychedelia'. His working processes are as eclectic as his influences. Pen, pencil, paint, collage and even play-doh are combined with contemporary tools like photoshop and Illustrator to create his work.

He has a particular passion for working on album covers as he enjoys their permanent nature. "I like the idea that with an album sleeve the artwork is forever associated with that album and so you are creating a little piece of history." 

Steve wilsons style would be great for the yo sushi mural because its bright, colourful and fun like the yo sushi brand.

  

Clients include:
MTV, Coke, NYCGO, NIke, Virgin, Selfridges, Neiman Marcus, BBC, LEVI's, Penguin books, Sony BMG, The Fader, Julien Macdonald, Wallpaper magazine, Blackberry, 3 mobile, Ecko, Universal, Nike and design week.

About Yo Sushi part III

The Design of the building

I wouldnt actualy go to a sushi restaurant because the the thought of raw fish makes me want to be sick, but from what i have seen of photographs it all looks good

The interior and exterior of the buildings are just like everything else that belongs to yo sushi, bright, colourful, funky and fun and thats what gives yo sushi its branding style, this appeals to young people wanting to have some fun healthy fast food

.

About Yo Sushi Part II

Fast! Fun! Fresh!

Bet you thought sushi was just raw fish? Sushi is, but YO! Sushi isn't. We serve over 90 Japanese inspired dishes on our menu including hot classics, sashimi, tempura, salads, hand rolls and desserts. So whether you love meat, fish or vegetables, don't panic, you're catered for.

The logo

 The logo is very funky looking, bright and fun, this shows that yo sushi wants to be thought of as funky and fun and not like a posh restaurant with pictures of landscapes and velvet curtains.

Other Graphics

This is very modern looking vector art, very simplistic. The sun beams look very Japanese and give it the right look. 

Vector art would be a great style of art to include on the mural as it will fit in with yo sushi's branding.

Kimmidolls

Yo sushi use kimmidolls in their branding alot, obviously they look Japanese so they fit in well with the branding and it makes the website look quite fun to have them spread around with speech bubbles advertising the latest offers ect.

About Yo Sushi

This is from the about section on the yo sushi website.


Founded in 1997, YO! Sushi brought the concept of a Japanese ‘kaiten’ sushi bar that delivered food to customers via a conveyor belt travelling 8cm per second to the masses, and became the original and most famous sushi brand in the UK. YO! Sushi was a brand new concept in dining and catapulted Londoners into the 21st century which made us the most talked about dining experience. Our customers queued around the block as we gave the capital a slice of Urban Tokyo. The experience was fun and exciting, whilst the food was revolutionary and made lovingly, as AA Gill (Sunday Times) pointed out in his review stating it was “the best sushi in London" and Fay Maschler (Evening Standard) said she had “seen the future and it is fun".





By 2001, YO! Sushi was the market leader in sushi restaurants and (we like to think!) inspired supermarkets to start selling packaged sushi to the Great British Public, allowing people in areas where YO! Sushi restaurants hadn’t arrived yet to take their first steps in discovering how tasty and healthy sushi can be.
To this day, YO! Sushi’s dishes are freshly prepared in our restaurants daily by our nifty kitchen ninjas, whether to dine in, for takeaway or delivery. Although sushi is at the heart of our concept and brand, you can choose from over 80 Japanese inspired items, including delicious soups, rice or noodle-based dishes, salads, tempura and even hot classics like Chicken Katsu Curry, Salmon Teriyaki or Yakisoba noodles (some of our best sellers).
For the past 11 years YO! Sushi has been led by our CEO, Robin Rowland and with the help of our leadership team, we’ve grown from a London-only sushi brand to an international iconic success with over 60 restaurants worldwide. YO! Sushi is privately owned by Quilvest and the YO! Sushi senior management team in the UK, and we work with the very best franchise partners to bring YO! Sushi to locations internationally.
We serve over 3.5 million customers a year throughout the UK and across the globe in Moscow, Dublin, Dubai, and Kuwait … phew, now that’s a lot of maki rolling!

What do you think when you say london part IV (music 2)

 

The who and the Rolling stones

The who are an incredibly famous hard rock band, with the iconic whirlwind guitar playing of Pete Townsend. They usually used colours of the British flag and sometimes the flag itself on their album covers and promotional items.

The rollingstones

The rollingstones were just as big as the Who if not bigger, the signature lips and tongue are at the frontline of their graphics and branding campaign and everybody knows that this image on its own means the rolling stones just as everybody knows the bat symbol means batman.

What do you think when you say London Part III (music)

Music - If this is aimed at 15 - 25 year olds music would be an important part of it, London has had alot of famous musicians that people of all ages will of heard of such as the sex pistols and the clash.

Abby Road

Abby road studios is an incredibly famous recording studio in London were everything from albums to film scores are recorded.  Most famously the Beatles album Abby Road with probably one of the most famous album covers of all time.

Punk

One of the most famous music scenes of all time, made famous in London by bands such as the clash and the sex pistols.
 

Who would of though torn up union jacks, paper clips, randomly placed type cut from magazines and defacing the queens image could looks so good. ANARCHY!!!


The punk art style would look great if it was on the mural at somepoint, maybe if it actualy says london in punk style lettering?